The web is a unique media; it spans conventional boundaries of location, culture and language, it’s interactive, and it’s personal.
Authoring and publishing in this media requires that we understand and embrace this uniqueness. Keep in mind too that this media is more that just websites, although they are a comfortable landing place; it includes email, posts, tweats, blogs, messaging and more.
And that’s what this site is all about; helping people understand what makes the online media unique — both its strengthens and weaknesses — and using these to communicated and interact effectively.
Part of the uniqueness of this media stems from its origins which can be traced back as far as the 1940’s. Perhaps the most unique aspect of the web is our perception that this is our media; this too relates to its development as highlighted in this discussion of Why we think it’s ours.
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